Website Optimization - Interview Questions & Answers
1. What is meant by Search Engines?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO. Search Engines are very critical key element useful to find out specific and relevant information through huge extent of World Wide Web.
Some major commonly used search engine:
  • Google
  • Yahoo
  • Bing
  • Ask
  • Baidu
2. What is SEO?
Search Engine Optimization(SEO) is the process of changing the position of a website or a webpage in a search engine's search results(Organic or Natural results)
3. What are the types of SEO?
  • On Page Optimization
  • Off Page Optimization
4. What is meant by On Page Optimization?
It is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
5. What is meant by Off Page Optimization?
It is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.
6. What is Page Rank(PR)?
Page Rank is a rank that has been provided by Google for each and every webpage.It ranges from 0 to 10.It has been calculated by an algorithm used by Google web search engine.PR of a webpage is based on the number of backlinks that received from other high PR webpage.
7. What is a Backlink?
Backlink means incoming links to our website from other sources like facebook, twitter, linkdin, google plus and ping etc.
8. What are meta tags?
HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
9. What are out bound Links(OBL)?
An outbound-link is a link from your website to another website. For example you have given link of another's website on your website & when any user click on same link known as out bound links.
10. What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:
  • Directory Submission
  • Social Bookmarking
  • Yahoo Answer
  • Blog Post
  • Press Release Submission
  • Forum Posting
  • Deep link Directory Submission
  • Blog Comment
  • Article Post
  • Regional Directory Submission and all that.
Questions & Answers