Data mining refers to the process of extracting valuable insights and patterns from large volumes of data. It involves using various statistical and computational techniques to discover hidden relationships, trends, and patterns that can aid in decision-making and business strategies. By analyzing vast amounts of structured and unstructured data, data mining helps organizations uncover valuable information and gain a competitive advantage. It involves tasks such as data cleaning, data transformation, and data modeling, employing algorithms like clustering, classification, and association rules. Data mining finds applications in various fields, including marketing, finance, healthcare, and fraud detection, allowing organizations to make informed decisions, improve operational efficiency, and identify opportunities for growth and innovation.